Since its introduction, the Kia Sportage has matured from its humble utilitarian beginnings, into a stylish, credible mid-size SUV. It was launched in 1993, but was never really popular until the second-generation was revealed in 2004. Where the MK1 had been unpopular and unsophisticated, the MK2 was more upmarket. Kia wanted to take advantage of the boom in crossover sales, so styled the Sportage accordingly. It could still only be described as cheap and cheerful though - interior space was good, but quality was not. The much-improved latest model was launched in 2010.