The exotically named Ashby-de-la-Zouch, Leicestershire gets its name from the Anglo-Danish word for Ash-tree-farm and from the La Zouche family who owned the town in the time of Henry III. The town name is often shortened to Ashby.
Many buildings in town still have their Elizabethan timbering, although it is not always visible.
The leatherworking industry has given away to the United Biscuits plant as the largest employer.
The great jazz composer and bassist Charlie Mingus recorded a song called "Ashby-de-la-Zouch" in 1946. Sue Townsend's character Adrian Mole has several encounters with Ashby-de-la-Zouch over the course of the novels starring him. "Ivanhoe," the novel by Sir Walter Scott, in which Robin Hood appears, is set around the Ashby-de-la-Zouch Castle. There are several institutions named after the novel in the area.